Link building is the fundamental factor that affects your search engine rank and drives your website traffic. To make sure you are building the right kind of links for your website and attracting more audience, you should take into account the following steps.
1. Make Your Website Link-Worthy
Make your site worth a link by offering something that your audiences will appreciate to gain more quality inbound links from the other sites. Creating linkable content can encourage others to link to you. The linkable content can be your product or service reviews, how-to articles, tools, tips and so on. Adding free tools or free downloads regularly is a good strategy to increase inbound links if you are not a writer. Also, create a link page before requesting a link can lead to better reception from potential link partner.
2. Create a Blog
When talking about attracting links, content is your greatest asset. Publishing high quality and informative articles that are pertinent for your audiences will make your site becomes a trustworthy source in the eyes of your target audiences. Creating fresh and amazing content on a regular basis for your blog will help you gain loyal readers. They will find your posts useful and hence share your posts with their friends across social media platforms. Undoubtedly, more links are built naturally.
3. Determine What Type of Sites You Want To Link With
You should figure out all of the different types of sites that are relevant to your market and have the potential to trade links with your site. Let’s say your site was selling yoga clothes. You can approach to the sites that sold yoga mats, yoga balls and wrist saver. As a result, the number of links from the other sites in your target market will be boosted.
4. Find Quality Link Partners
Look for the links that search engines think that they are valuable. You can evaluate your link partners by using Bing Toolbar. The toolbar will integrate with your web browser and show you the r[-anking of each site you visit. The higher the page is ranked, the better it is. An easy way to find quality link partners quickly is using Open Directories and Yahoo! These directories do not simply list a site. So, your potential link partners listed in these directories are most probably high quality.
5. Prepare For Contact
Once you finish evaluating your potential link partners and create a list, you have to get in touch with them. Keep in mind that sending a generic email to request for a link can hardly get a response. Instead, you should send a custom e-mail to each one requesting and telling them why linking to your site is beneficial to each other.
6. Check For Links
It may take a month or even longer to see who has linked to your site. If you have a lot of links to be checked, you can utilize link popularity tool. You can start following up with the site that has not linked to your site after a month. Do not waste your time following up with all the sites in your list. You can just choose the sites with high page ranks in your list and follow up with them only.
7. Share Links On Social Media Site
Huge rise of content shared through social services such as Facebook, Twitter and Google+ has brought profound impact on search. Thus, use your RSS feed to syndicate your blog automatically on the social media sites that you are active on. Your posts will be shared on these social media sites automatically once a new content is published on your blog. You can also bookmark your post on the popular social bookmarking sites to create inbound links.