Mobile commerce or m-commerce refers to a process of buying and selling products or services via wireless handled devices such as mobile phone and tablet. In short, it is commerce on mobile devices. With the proliferation of smartphones, tablets and other mobile devices, it changes the behavior of consumers to research and purchase products online. Everyone is going mobile. Thus, online retailers should not ignore their mobile customers to avoid the risk of losing business.
Why You Need To Care about Mobile Commerce
- There are over 1.2 billion people accessing the web through their mobile devices.
- 72% of tablets users make purchases from their devices on a weekly basis. (Google)
- 61% of people have a better opinion on brands when they provide a good mobile experience. (Latitude)
- 30% of mobile shoppers will abandon a transaction if the site is not optimized for mobile. (MoPowered)
- 41% of users have turned to a competitor’s site after a bad mobile experience.
Advantages of Mobile Commerce
Unlike desktop computer, mobile device is much more portable. A person may not always have a computer with them, but a person will always have a mobile phone with them. On top of that, ecommerce counts heavily on internet, whereas mobile commerce does not always require internet. The consumers can visit the site and carry out financial transaction using their mobile devices at anywhere and anytime. Therefore, mobile commerce allows the business to reach their customers faster and easier. As a result, more traffic is driven to the site.
Responsive design allows the ecommerce site to be rendered properly and adjusted automatically according to the device screen’s size and orientation. It also keeps the process of product discovery exactly the same across all devices. No matter which device your visitors use to visit your online shop, smartphones, tablets or laptops, they still can view your products clearly and easily.
In addition, responsive design can improve the ranking of your site in search results. It is because having one URL for each page across all devices makes it easy for the users to interact with your ecommerce site. Moreover, it allows search engine to crawl your site quickly. Thus, a responsive web design is important to boost sales on ecommerce sites.
If however, you already have an online store which is pretty complex and you offer a wide range of products with long description, having a mobile site will be a better option. It is due to go with responsive design can cost a lot of money and time as your site has to be reconstructed completely. Also, too much information on a small screen will only impair user experience. Mobile site is designed specifically for mobile devices, considering all limitations of the platform, mobile users will have a better experience on your site.
Do not implement responsive design simply because Google recommends it. Build your mobile shop for your customers, not Google. Before making decision to go responsive, ask yourself: Is responsive design the best solution to offer better mobile shopping experience that maximizes sales?