As a website owner, a tracking tool is a necessity for your growth on the web. By monitoring your website traffic, you will know where your visitors come from and which pages on your site they visit. A tracking program also tells you which keywords and links are working. After analyzing the data, you can make an improvement for your site to bring more targeted audience. And below are the popular tracking tools:
In order to allow your website to be tracked, you have to set up for a Google Analytics account.
- Go to http://www.google.com/analytics.
- Sign into your Google account or create one.
- After signing into Google account, click sign up to create Google Analytics account.
- Enter your account name, website’s URL and pick your time zone on Create New Account Page.
- Agree the user agreement and click Create Account.
- Copy tracking code from Tracking Code Page.
- Paste the tracking code on the pages on your website you want to be tracked before the “</body>” tag. You can also give it to your web designer or your web programmer by copy it into a text document.
- Return to Google Analytics and check whether your tracking status is tracking installed. (It takes approximate 24 hours to update in your Google Analytics account)
Once your account is set up and your website is tracked, you can gain the information that Google Analytics tracks.
Google Analytics Dashboard
Click Home and Google Analytics dashboard will show you the proportion of your site’s traffic source:
- Search engine: Queries that sent traffics from both major and minor web search engine such as Google, Yahoo and Windows Live.
- Direct Navigation: Typed in your site address, bookmarks your site and email links without tracking codes
- Referring site: From links on the other websites or in trackable email, promotion and branding campaign links
Click Add Widget if you want to track other kinds of information such as Unique Pageviews and Unique Visitors.
Landing Pages Report
To view landing pages report, click Behavior > Site Content > Landing Pages.
The report shows you which landing pages on your website is the most popular and the number of visitors that each landing page greets over a certain time period.
To see which landing pages bring the most traffic from Google search:
- Add Secondary Dimension for Source.
- Use advanced search, Include: Source, Exactly Matching: Google
Google Webmaster Tools
Google Webmaster Tools consist of three main indicators that provide indispensable tracking information. Go to your website in Google Webmaster Tools and click Search Traffic on the menu, you will see the three indices: search queries, links to your website, and internal links.
Search Queries Page
This page shows the following elements:
- Queries: This query list is the total number of search queries (keywords) that showed page from your website over given period. It gives you details on which query your site is currently ranked for and helps you for further content optimization.
- Impressions: This will tell you the number of times your website showed up to the users in search results for a specific keyword search.
- Clicks: This indicates the number of times the users click your site from search results for a particular query.
- Click Through Rate (CTR): This metric constitutes the percentage of users that locate your site and click your site. If your click through rate is low, you should improve the title tag and meta description of that page to be more attractive.
- Average Position: This information lets you know how high your website is ranked in organic search results for each query. Green means that your site’s average top position is increasing.
You can click on the keyword to see which landing pages contain that keyword. Alternatively, you can click the Top Pages tab that shows you which landing pages greet visitors the most. Click on the pages in the list and it will show you the top keywords of that page.
Links to your site
This page tells you which websites or blogs provide a link to your website, which pages on your website with the most links as well as the anchor text on other websites that link your website. You can monitor your link growth in Google Webmaster Tools.
Link has a profound impact on your website’s ranking in search results. Getting more trusted site to link to you is a good way to improve your position in search results. If your web page’s ranking is plummeting, you should consider reviewing your inbound links as they can be unnatural link. You can find out the links from poor quality sites to maintain your link quality.
This page lists a sample of your web pages that consist of incoming links from the other internal pages. From Google point of view, the more the internal links pointing to a page, the more important that page is.
If your important page does not appear in the list, the problem might lie with the internal link structure of that page. So, if you want your important page like contact page to rank high, make sure you build more internal links to it.
Enabling Google Webmaster Tools Search Query Data within Google Analytics
You can do this by connecting your accounts:
- Go to Google Analytics, Reporting > Traffic Sources > Search Optimization > Queries.
- Click on Setup button, it appears the Admin settings for your website profile.
- The bottom is Webmaster Tools Settings, click Edit.
- Click Add a site to Webmaster Tools > Add A Site
- Select the domain of the website in the list and save.
- Go to Traffic Sources > Search Optimization > Queries and see your data after a few days.
Details about website that Alexa has given to you include Top Sites, Internet Traffic Statistics and Metrics, Related Links and Search Analytics for SEM and SEO. Moreover, it enables you to compare site statistics up to 3 sites. Alexa gets the information from Alexa Toolbar that people install it into their browsers. It tracks their activity in Internet, the websites their visit and also the frequency they visit.