Internet marketing becomes extremely essential in this modern century as more and more people are using internet to garner information. The market nowadays is overwhelmed with various internet marketing tools. From our point of view, to deploy effective internet marketing strategy, here are the top 5 internet marketing tools that help you spread your word to the public.
Keyword Research Tools
How does the user locate your website? It starts from the words typed into the search box. As the saying goes, well begun is half done. Therefore, keywords are extremely important in promoting your website. Whether the users and search engine can find your website or not, it all depends on the keywords you choose. Getting the correct keywords can lead to your website ranked high in search engine and appears on the first few pages of organic search results. Inevitably, more people will reach your website. Take Google AdWords Keyword Tool as an example, it helps you discover relevant keywords on your website and see the approximate search volume for each keyword.
Website Building Tools
To create a website, hire a professional website developer to design and code is not the only option, you can try your own hand. There are hundreds of website builders that are available online make building a website quick and easy, for instance, WordPress, Yola and WIX. These tools are created particularly to those who lack of knowledge about website designing. Creating a website becomes as easy as ABC nowadays, even without using special software and learning any programming languages such as HTML, CSS and website coding. On top of that, website builder tools usually come along with readymade website templates and you can add any graphics easily.
Email Marketing Tools
According to HubSpot, email marketing generated 13% of all leads in 2013 and it was the third overall lead generation source for marketers. Apart from that, study of SocialTwist also showed that most people that eventually turn to customers are reached via email instead of social media like Facebook and Twitter. Just imagine you have a large list of subscribers, sending emails and newsletters to targeted audience manually will be time-consuming. Email marketing tools like Aweber, MailChimp and Constant Contact help to build a list, manage email addresses and send out the emails to the subscribers automatically.
Squeeze Page Creation Tools
Squeeze page which is also known as opt-in page are required to solicit opt-in email addresses from potential subscribers in order to build your mailing list. Good squeeze page is important in generating new leads for your business which will finally convert to sales. There are several methods to build a squeeze page. You can create it from scratch, use squeeze page generator or WordPress squeeze page plug-ins. For WordPress squeeze page plug-ins, there are various WordPress plug-ins which provide the users squeeze page templates. For example, WordPress landing pages plugin and WordPress easy sign up plugin.