Dos and Don’ts of Web Design

7 Jan

When creating a website, ask yourself why you need this website first. There is no absolute correct or wrong way to design a website. A successful website depends on understanding your purpose. Once you decide it, then pay heed to these troubleshooting tips to help ensure that your site is more attractive.

DO: Keep Your Web Pages Consistent Design and Structured
Most people want familiarity and order. Consistent and structured way of organizing and displaying the information allows the surfers to access the information on your website easily. In order to improve the site’s structure and consistency, try to make sure the boxes on your website are in similar size and arranged properly. Besides, keep the colour and size of the buttons and menus on the web pages looking similar.

DO: Offer High Quality Content
Content is king. A website teems with credible contents can keep the readers coming back for more as they appreciate high quality content. For business websites, their aim is to increase engagement with customers that lead to sales. Focusing on the content implies you are putting a high priority on your customer’s needs. The content that answers your customer’s questions, provides useful information and shares the positive feedbacks from your customers is valuable.

DO: Uphold the KISS Principle
Keep It Simple Stupid. A study showed that sign up form with more than three items (name, email and one other item) will have a significantly lower sign up rate than the simpler forms. In term of aesthetic simplicity, visually chaotic will cause difficulty in prioritizing the information. Using wild background tile patterns, flashing and spinning text are not wise choice because it makes the readers difficult to read the text on the page. In a nutshell, avoid adding bells and whistles, ensure the information is not buried in interior page or stuck under fancy irrelevant moving parts.

DO: Provide a custom 404 ‘Page Not Found’ page
The readers will occasionally follow an incorrectly typed link or type in the wrong URL and see a 404 error. Having a custom 404 page helps to guide the surfers back to a working page. A good 404 page should have a link back to your home page and provide links to popular or related content on your website.

DON’T: Write a Verbose Description
Most readers expect short paragraphs, subheads and bulleted lists. Make the page easy to scan is extremely important to ensure you are getting the correct and useful information out to your readers. Feature only one idea per paragraph and keep them short. Think of an inverted pyramid style. This means putting your conclusion at the beginning, and then expands upon it. Bear in mind that most people scan web pages rather than reading them in detail. Brief but descriptive is the best way.

DON’T: Make the Readers Search
The readers will lose their patience if they spend more than 30 seconds just to search for contact or about page. Thus, make sure your navigation is easy to spot and easy to use. In order to help them quickly find the content they want, a site map that clearly displays your website’s structure should be created. Using breadcrumb lists can also bring more convenience to the surfers. Investing in a search box is a good initiative to look for the items that are not very crucial on the website.

DON’T: Keep the Readers Waiting
As mentioned previously, most readers are impatient. Therefore, optimize your loading time to 1-2 seconds. To make your website loading in the twinkling of an eye, you can compress the css files, use Google hosted JavaScript files, reduce the number of unnecessary images and ensure the size of your website background is less than 1MB. Avoid using background music can also be rewarding. Music files are typically “heavy”, it takes time to download and not worth the wait.

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