24 Jan
There is a reason why people shop online, and that is convenience. However, a study by UK web research company Baymard Institute actually indicates that 67.45% of online shopping carts are abandoned. Simply put, online shoppers are leaving retail sites without purchasing a single thing. On the business end, not getting any sale for your […]
19 Jan
How to grab the recipient’s attention to open your email and get the word out? How to develop a great rapport with your customer via email? According to a study by SocialTwist, a larger proportion of the people that actually become customers are reached via email as compared to social media such as Facebook and […]
12 Jan
In the wake of the growth of Internet usage, online shopping has become part of our life. Nowadays, setting up an e-commerce store is also a crucial part of the sales strategy. Turning your visitors into buyers can be as easy as ABC. We would like to highlight some basics to help ensure that you […]
3 Apr
Online marketing in 2012 could be summed up in a few words: mobile, big brands and Google updates. As we look back at the events and advancements that shaped last year in online marketing, naturally we should look forward and wonder what 2013 will have in store. Here are my top predictions for what I […]
25 Jan
Are you reading this on a mobile device? Perhaps not, but the odds are much better this year than at this point in 2011. That’s because Marshall McLuhan was right: The medium has more of an influence than the content it conveys. This year’s list of top advertising trends is mostly about the shifting ways […]
12 Aug
Google+, which recently celebrated its first anniversary, has gained a reputation as a desolate wasteland of a social network. Google has fought back, claiming an ever-growing userbase (75 million daily active users today) but the calculation methods are sketchy at best. Given the platform’s lack of popularity, should you bother maintaining a Google+ presence for […]
21 May
Dave Kerpen is the CEO of Likeable, a social media agency that has worked with more than 200 leading brands, including Verizon and Neutrogena. He is author of The New York Times best seller Likeable Social Media. Dave also launched Likeable Community College and Likeable Local. Facebook expects to raise as much as $16 billion […]
14 Apr
We’ve all been there. You’re all set to buy something, credit card in hand, but for one reason or another you never close the deal. Maybe the third time you were asked to enter your credit card number you gave in. Perhaps it was the exorbitant shipping costs. Maybe the site crashed. The truth is, […]
25 Feb
Search engine optimization (SEO) is vital to any successful blogging campaign. Therefore it should be implemented in the right manner. SEO itself is quite intricate for numerous reasons, but mainly because Google uses an algorithm, which takes several factors into account when ranking a webpage, and they keep changing it. There are virtually so many […]
7 Jan
Despite a massive Twitter campaign and a blog post that claims “Go Daddy no longer supports SOPA legislation” the company and their CEO have dodged questions about opposing the bill. In essence, they are taking a lesser role by not showing support for the bill. They have not opposed it. This week, they lost around […]
