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Online marketing in 2012 could be summed up in a few words: mobile, big brands and Google updates. As we look back at the events and advancements that shaped last year in online marketing, naturally we should look forward and wonder what 2013 will have in store. Here are my top predictions for what I [...]

Are you reading this on a mobile device? Perhaps not, but the odds are much better this year than at this point in 2011. That’s because Marshall McLuhan was right: The medium has more of an influence than the content it conveys. This year’s list of top advertising trends is mostly about the shifting ways [...]

Google+, which recently celebrated its first anniversary, has gained a reputation as a desolate wasteland of a social network. Google has fought back, claiming an ever-growing userbase (75 million daily active users today) but the calculation methods are sketchy at best. Given the platform’s lack of popularity, should you bother maintaining a Google+ presence for [...]

Dave Kerpen is the CEO of Likeable, a social media agency that has worked with more than 200 leading brands, including Verizon and Neutrogena. He is author of The New York Times best seller Likeable Social Media. Dave also launched Likeable Community College and Likeable Local. Facebook expects to raise as much as $16 billion [...]

We’ve all been there. You’re all set to buy something, credit card in hand, but for one reason or another you never close the deal. Maybe the third time you were asked to enter your credit card number you gave in. Perhaps it was the exorbitant shipping costs. Maybe the site crashed. The truth is, [...]

Search engine optimization (SEO) is vital to any successful blogging campaign. Therefore it should be implemented in the right manner. SEO itself is quite intricate for numerous reasons, but mainly because Google uses an algorithm, which takes several factors into account when ranking a webpage, and they keep changing it. There are virtually so many [...]

Despite a massive Twitter campaign and a blog post that claims “Go Daddy no longer supports SOPA legislation” the company and their CEO have dodged questions about opposing the bill. In essence, they are taking a lesser role by not showing support for the bill. They have not opposed it. This week, they lost around [...]

Google’s search results aren’t what they used to be. Need proof? Just look at its results page. No longer solely comprised of traditional, organic site matches, Google now lists local maps, images, videos and social cues as well — and it’s affecting more than just what you see. If you rely heavily on search engines [...]

This article marks the first of several, providing an introduction to the new CSS3 standard which is set to take over from CSS2. We will be starting from the very beginning – taking you from not having even heard of CSS3, to feeling ready to hit it running as various features start to become more [...]

We’ve all seen them online – the websites that look like your high school aged neighbor created them with the boring fonts and poorly placed graphics. These websites are impossible to navigate and have even worse web content. Companies with poorly designed websites don’t gain a large customer bases. In fact, they are more likely [...]